This question of the SEO efficiency is raised by all entrepreneurs who want to maintain a successful business. This is not surprising. Nobody wants to invest his money and energy to the project, which is not going to be successful. Today we’ll talk about the ways to increase sales in the b2b seo agency market to make this a cause of increasing the profitability of your business.
So, first of all let’s see what the abbreviation B2B means on the example of Google.
B2B stands for business to business. What this means in translation – “Business to Business”. This is part of SEO-promotion, over which you have full control, and that with the right approach brings the fastest return. However, the current changes in Google algorithms are rather strange in appearance and often directly reducing the positions of B2B sites. Below you can find five criteria for B2B or corporate sites by which they can evaluate the success of their internal optimization strategy in 2016.
1. How good are the behavioral factors on your site?
Google and other major search engines give great importance to the behavior of the visitor on the website. It’s important not only to find out the visitor, but also to ensure that he won’t immediately leave the site. Google increases the ranking sites with good behavioral factors.
2. Are the users able to share the content in social networks?
An important factor in SEO- optimization is how often the content can be shared in social networks and how easily it’s to interact with them. For instance, how often are the users downloading your PDF files? Do you have a blog that is real value for visitors? Does it have the ability to subscribe and all the functionality to interact with social networks? There are many ways to draw attention to your site by using good content. If your content is shared between the users on the network, this is a good sign for Google.
3. Can the content be analyzed and updated by keywords?
Keyword analysis and associated changes analysis such as meta-tags, alt-tags and other elements of internal optimization can significantly improve your position on SEO and will allow you to attract more visitors to the site. If the analysis of keywords was conducted once and never updated, then it isn’t enough for a successful SEO-strategy.
4. Does your site duplicate content?
If so, it’s better to take action immediately! The competitor the SEO world, your B2B website should not give rise to apply sanctions against the website even for a short time. Duplicated content and meta-tags are considered even more unacceptable. Check your site using any of SEO audit tools. This is a very easy operation and it allows you to find all such errors on the site.
5. Does your website download on the spur of a moment?
Due to the large number of built-in functions of the site being not properly programmed many loadings from B2B go relatively slowly. Your site should not be among them. There are many hosting companies and agencies, which will help your site to solve the problem with download speed basing on the platform and your capabilities. Sometimes the solution will include a shift to VPS or remote server, if your site is a big load, and it contains a complex functional.